The Independent Truth Layer for Advertising.
Verify delivery, detect fraud, and validate target performance across OTT, web, and mobile with AdProof's independent measurement infrastructure.
Target match rate
94.2%
IVT detected
2.1%
Frequency distribution
Platform reports only tell half the story.
Compare what you're being told versus what is actually happening. Transparency is the only way to optimize media spend.
Platform Reported Metrics
AdProof Independent Truth
How it works
Independent verification in three pillars.
Measure
Collect impressions, video progress, and completion signals across CTV, web, and mobile—with fast, dependable collection at the source.
Verify
Check each signal against fraud, geography, device, and context signals in near real time so noise doesn’t pollute your numbers.
Act
Turn adjusted metrics, quality scores, and alerts into clearer decisions in your dashboards and buying workflows.
Solutions
Independent verification for every channel you buy.
Delivery Verification
Confirm ads served, rendered, and were viewable in real environments. Measure viewability and video completion across the formats you run.
Fraud & IVT Detection
Catch bot traffic, spoofing, and data-center impressions before and after the bid—so spend isn’t paying for invalid delivery.
Target Validation
Check that impressions match the audiences, regions, and contexts you planned—so delivery lines up with what you bought.
Frequency Intelligence
See how often people truly see your ads across devices and households—reduce fatigue and cut duplicated reach.
Analytics
Deep Analytics Panels
Real-time campaign truth across IVT, targeting, inventory quality, and frequency — all in one unified platform.
Suspicious Data Center Traffic
Hourly IVT signal density — spikes indicate bot bursts
Fraud blocked
16.4k
Risk level
Low/MidTop IVT vector
Data Center Traffic
Verification across every channel.
One tag. Full coverage. From CTV to social to open web — we measure where your ads actually run.
Integrations
Real-time OTT & CTV Supply Verification
Connect your CTV and streaming supply in one place. AdProof ingests delivery signals, validates each impression, and outputs fraud-adjusted verified data.
Measurement in Three Steps
Integration
Deploy a lightweight delivery tag or SDK. Server-to-server, pixel, or app-level integration. Goes live in under 15 minutes.
Validation
Every signal is cross-referenced against bot signatures, geo databases, device graphs, and content classifiers in real time.
Insights
Access fraud-adjusted analytics, source quality rankings, and alerting. Export via API to any BI tool or buying platform.
0%
Measurement accuracy
0%
Avg. IVT reduction for clients
0B+
Daily impressions verified
0ms
Detection latency p95
Stop trusting ad delivery blindly. Measure what actually happened.
Join the brands and agencies using AdProof to verify every impression, detect fraud in real time, and make media decisions based on independent truth — not platform self-reporting.
Book Your Demo Now